As Senior Product Marketing Manager at Mailjet—a no-code/low-code email marketing platform for SMBs and Enterprises—I led the company’s full repositioning and rebrand, including overhauling messaging, value propositions, and visual identity. I developed a new messaging framework and wrote all new copy across the website, sales collateral, and marketing campaigns, and partnered with the design team to creative direct new visuals and videos.

Mailjet served both technical and non-technical audiences: developers integrating the email API, marketers using the visual builder, and product teams embedding Mailjet via white-label partnerships. I built differentiated messaging for each persona and led GTM strategy for multiple campaigns, including the Holiday Templates campaign, which successfully drove engagement, signups, upgrades, and revenue.