At Mailjet, I led the brand’s rebrand which included messaging, value propositions, and visual identity. I wrote all the new messaging and copy for the website and marketing materials.

I also led and executed the GTM strategy. I launched various campaigns, including for the holiday template campaign which successfully drove engagement, signups, usage, upgrades, and revenue.

Experience gained: Product marketing, messaging, branding, creative direction, GTM strategy and execution, cross-functional team leadership