At Smore, a SaaS newsletter tool in the edtech market, I led the brand's communication, product marketing, and creative strategy with 2M+ users. I also built and managed several teams from the ground up.
I created the brand voice, tone, and visual style as well as creative directed and wrote content for email marketing, sales campaigns, and landing pages.
Sales and Brand Marketing Campaigns
Product Marketing
Experience gained: Brand strategy, product marketing, creative direction, writing, digital marketing, leadership