At Smore, a SaaS newsletter platform in the edtech market with 2M+ users, I led product marketing across positioning, messaging, segmentation, and GTM strategy while also overseeing the brand’s communication and creative direction. I built and managed multiple teams from scratch and shaped how the product was understood, adopted, and expanded across schools, districts, and individual educators.
I developed the product narrative and value propositions for both new and existing offerings, created multi-step lifecycle campaigns, and drove acquisition, activation, and upgrade motions. I partnered closely with Product, Sales, and Customer Success to translate user insights into messaging, funnel improvements, and launch strategies.
I also owned the brand voice, tone, and content strategy across email, landing pages, sales enablement, and in-app messaging, ensuring every touchpoint reinforced the product story and supported the broader growth strategy.
Sales and Brand Marketing Campaigns
Product Marketing