At Unit, I led and creative directed a light brand refresh to support our move upmarket into the Enterprise. As the company grew, the existing visual identity, messaging, and product visuals no longer reflected the sophistication or credibility expected by larger prospects and decision makers.

To elevate the brand, I led a strategic refresh across all major touchpoints — including brand guidelines, visual identity, messaging and positioning, website, product UI, sales presentations, developer documentation, marketing/event assets, and social media — ensuring consistency and resonance with both technical and business audiences.