At Unit, I led and creative directed the company’s brand refresh. The visual brand had become dated and the messaging no longer resonated with our target customers.

Aiming to elevate the brand, I led a strategic refresh of the brand guidelines, brand identity, messaging and positioning, website, product UIs, presentations and materials for sales prospects, developer documentation, marketing and event assets, and social media assets.

Experience gained: Brand building, brand strategy, creative direction, digital marketing, writing, event branding and production