As Senior Product Marketing Manager at Unit, a B2B embedded finance startup, I led and executed GTM strategy for financial products including accounts, cards, payments, lending. I led the strategy and execution for the company’s most high-profile product line, White-Label UIs, which included low-code and no-code solutions for building.
My work successfully drove new prospects and generated significant new revenue.
I developed the strategy, messaging, content, and creative direction for numerous product launches, including:
White-Label Components for iOS & Android
Experience gained: Product marketing, messaging, creative direction, GTM strategy and execution, cross-functional team leadership