As a Product Marketing Manager at Wix, I managed the Student vertical. We identified this segment after noticing a growing trend of users creating portfolio and resume websites as they prepared for internships and first-time employment.

I developed the marketing and acquisition strategy for this audience and established a partnership with Student Beans, the leading student discount platform, to offer an exclusive cross-promotional Premium plan discount for university students.

I then led a cross-functional team of designers, writers, developers, and marketers to develop messaging, build creative assets, launch targeted campaigns across multiple channels, monitor results, and iterate based on our defined KPIs: awareness, usage, and upgrades.