As a Product Marketing Manager at Wix, I managed the Student vertical. We identified this vertical by recognizing a trend among users creating portfolio and resume websites for first time employment.

I developed the marketing and acquisition strategy and established a partnership with the leading student discount platform, Student Beans, to offer a cross-promotional discount on Premium plans for university students.

I then led a team of designers, writers, developers, and other marketing professionals to develop messaging, build creative assets, launch targeted campaigns across various channels, monitor results, and iterate based on our set KPIs - awareness, usage, and upgrades.

Experience gained: Product marketing, strategy, product positioning, messaging, creative direction, writing, marketing, design